Not all industries are easy to develop good public relations strategies for. As a case study let us consider the roofing industry and how difficult it is to develop a good public relations program for something that is above our heads but no one seems to consider. Of course people know when the roof leaks it is a very big deal and gets their attention right away.
Weather issues during the first rain of the season always have roofers very busy trying to fix things. In the roofing industry roofing manufacturers need to promote their products as long-lasting and environmentally friendly. These are two issues that concern most consumers, citizens and the general public. But how can you do a public relations strategy for the roofing industry, as it is something no one really talks about?
Well, many roofing industry specialists spend lots of money in writing articles to put in to trade journals and they spend lots of money on trade shows and seminars and CD-ROM training materials for all the contractors. Often roofing material industry manufacturers will put someone in building material retail outlets to talk with contractors one-on-one and assist them in using their product and explain how it works.
It is not easy to develop a strong public relations strategy in the roofing industry, but the trick is to get the public talking about it and hopefully before it rains. Please consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/ |
No comments:
Post a Comment