A pool cleaning business can be a very lucrative business and yet getting clientele may not be so easy. It takes work, networking and a strong referral base to build up such a business. One good way to help build strong pool cleaning routes is by innovative public relations strategies. How so you ask?
Well consider if you will a pool cleaning service, which joins a Neighborhood Mobile Watch Patrol in their community. It makes perfect sense you see;
POOL SERVICE COMPANIES: Most of these small business people have on average 45 pools on their weekly routes. Some are commercial such as hotels, and apartment complexes, but most are residential, thus bringing them into many neighborhoods each week. Some pool companies have up to 70 pools on their routes. This is a maximized route and these are veteran pool cleaners. A pool person may be in 5-10 different housing tracts or neighborhoods during a weeks time. They will get a pretty good sense of the areas they work and the kinds of people that live there, this makes it easy for them to spot something out of place. Pool Service companies are great for you program, so find as many of these people as you can.
By using the already existing business model it is easy to develop community goodwill in this way without spending a lot of money. Public relations made simple through a neighborhood watch program. Consider all this in 2006.
Lance Winslow - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/ |
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