If you own a mobile car wash business you should be leaning more towards public relations campaigns rather than straight advertising or conventional marketing. Sure the yellow pages, direct mail, newspaper and radio ads will work, but are they really targeting you market and do they set the right tone?
How can you promote public relations in a Mobile Car Wash Business? Well lots of ways and we never ran out of ways to do this. We often gave out a month worth of free car washes at your office on the Radio, it cost us nothing and always ended up getting us lots of new business. It worked so well, we eventually had to stop this, due to getting maxed out in our mobile car wash routes.
What else can you do to create public relations buzz in your mobile car wash company. Well why not run a car wash fundraiser and help wash the cars for free for a non-profit group such as a Church Youth Group or soccer team? This is a very nice thing to do and the visibility is good in the local community and you will surely get new business simply for doing the right thing and giving back to the community. Consider this in 2006.
Lance Winslow - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/ |
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