If you are planning a WiMax project in your Township, City, County or Rural Area then there are some things you need to understand about consumer buy-in and about the politics of the communication industry.
You see, many people stand to lose quite a bit if you set up a City-Wide WiMax system and you might find the whole project in court. Of course a city government or such agency may be able to make laws okaying such a large project and clearing much of the legal debris and costs.
Yet, also consider the need for citizen support and consumer buy-in because without it your project will have a tough row to hoe indeed. This means it makes sense to develop a little community goodwill and some rather robust marketing and a good solid public relations program is not a bad idea either. How can you promote strong public relations with WiMax projects?
Well I recommend you talk about the digital divide and the streamlining of systems for education and way young and old will all have access now. No matter if they are rich or poor they can surf the net from anywhere in the area without a slow phone line, fiber optics on the last mile or cable.
WiMax means freedom, equality and most of all no digital divide and that is the way you need to play it in the media to get the support of the whole town. Please consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/ |
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