Anytime you are considering a public relations program or a community relations strategy you need to be careful that you do not look self-serving. Instead you have to work towards the middle and develop more win/win strategies, which makes sense. In other words do things, which will be noticed, do the most good for others and bring in new business. It makes sense to support the community and your customers who support you all year around.
Public relations is not difficult, but it is best to not follow the norm; in other words do you best to think outside the box and participate in that, which is newsworthy too. As long as you are going to be giving away money, products or services make sure you do this where it will do the most good and be good for your company and brand name as well.
You public relations programs and community efforts do not have to cost you a lot to be effective and sometimes those things, which cost the least are indeed worthy of major consideration. The goal is to create a positive for the group you are assisting, that it relates to and with your customer, while driving business to you through community networking and strengths your brand. It should do all these things and if it does not, then think of a different program that will and participate in that with your energies. Consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ |
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