Some businesses are really hard to market and are so industry specific that it is hard to consider community goodwill programs or develop a good strategic Public Relations Campaign to help get them noticed. This is what separates the good PR teams from the rest, as they get creative and attempt to think of real ways to bring a positive image to an existing non-descript company.
May I suggest that we consider participation in a neighborhood mobile watch program for such companies? Consider a Soil Testing Company, a pretty uneventful sort of business model, yet it is still possible. Lets take a look at this concept for a moment shall we?
SOIL TESTING COMPANIES: Soil companies are out at vacant lots before and during construction as well as closed businesses and vacant buildings doing environmental sampling of soil for potential buyers of properties, banks and planning departments. They may witness stealing of construction materials, graffiti, vandalism and squatters of abandoned buildings. They tend to have many trucks that go out into the field.
Now you can see that a little bit of creativity without a lot of cost and we have ourselves a very easy public relations effort, now all it takes is a little bit of; Alert the Media and we are good to go. You see, public relations does not have to be so difficult, you merely have to dump those marketing text books and think out side the box a bit. Please consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ |
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