With the rapid changes in the real estate markets and housing prices falling some industry sub-sectors stand to lose a bit, but it is important to note that these businesses do not have to see a total drop in sales and experience the full brunt of the downward spiral of the normal negative sector rotation, which occurs like clockwork every decade.
Let us look at a case study in a retail sub-sector, which tends to track real estate markets and is greatly affected by the trials and tribulations of the sales in homes. Building Material Supply Companies are on retail business, which can see problems when things in the real estate sector take a turn for the worse. But there is an answer you see.
Public Relations for Building Material Supply Companies makes sense as a strategy to improve the economic vitality of the business. So how can a Building Materials Supply Company promote itself and its community goodwill in order to increase sales at a time that sales are falling off and no new homes are being built?
Well, there are many things a Building Material Supply Company can do such as teach contractors about new materials, methods, coatings, tricks of the trade and sponsor classes. They can also help gather volunteers and generate interest for Habitat for Humanity and other projects. Assist with the building of churches and non-profit establishments. Offer Do-It-Yourself classes for citizens and all this is potentially news worthy as well. I sincerely hope you will see my points and consider this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ |
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