Outside Advertising Firms know they need to continually propel public relations and of course this is not as easy done as said. Sure you can advertise for every worthy cause in the community on City Buses, Billboards and park benches, but in the end those spaces need to be sold to make money and if every thing has a public relations or non-profit piece on it.
True but if you do this, well you are not generating the revenues that you need to maintain your business. But if you can sponsor Public Service Announcements on things that you may not normally be able to make money on then you win and the community wins.
The community wins in advertising a community event, issue or something of importance and you win due to the positive public relations it generates. For instance what if you made a deal with the Park and Recreation Department to paint all the trashcans and put decals on them for a cause?
Your costs are next to nothing and you can put your logo on the bottom for sponsoring the message to the public. Everyone wins and you generate excellent Public Relations. Most of the best Public Relations Campaigns are this sort of out of the can type of creative programs. So, please consider this in 2006.
Lance Winslow - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/ |
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