Public relations for fast food franchises and eating establishments of this type are so vitally important to on-going sales and those fast food restaurants, which concentrate on a positive community goodwill image, do best over time.
This means that strong public relations program is needed at the Franchisor level as well as at the store level in their individual market areas. What can a fast food franchise outlet do in the community to promote public relations and goodwill?
Well there are many things that they can do including joining service clubs and the Chamber of Commerce. Many fast food restaurants will have low-cost catering or provide free beverages to soccer teams during halftime. It is amazing how a little bit of customer service can go along way in that regard. But, what else can a fast food restaurant do to promote public relations?
Consider if you will the Ronald McDonald House and how that has helped so much for families who have children that have had their lives cut short. You can thank Ray Kroc, the founder of McDonalds for that.
This of course is done on a national level and they have many Ronald McDonald Houses around the World. But did you know that there are so many wonderful things that can be done locally and when fast food outlets do such things, people will stand up and take notice and you are well on your way to an excellent public relations program.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ |
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