What can a toyshop do to promote community goodwill and public relations? If they simply donate toys, eventually everyone will ask them to donate more and then they will reach a point where they just cannot give any more and they will have to say no.
Saying no to community groups is problematic and yet the store cannot give away all the inventory for free. After all these days toy stores must compete with Wal-Mart and other companies too.
One of the best public relations strategies for a Toy Shop is to but a box in the front of the store, which says donations for needy kids or Toys for Tots. Encourage your customers to either buy a toy in the toyshop or bring in toys and get a dollar trade in for their donation.
Alert the media that you are collecting toys and encourage everyone to bring in toys and even get a dollar off on their purchases. A Toy Shop, which gives away to toys for silent auctions, charity and other things will be well respected in the community.
But remember as a Toy Shop owner if you give away all your inventory you will never be able to compete with the big box stores that are selling Chinese toys for half of what it cost you to buy them for your own shelves. And that will be in no wind game for you. If you own a Toy Shop play it smart with your public relations and collect toys for needy children. Please consider this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ |
No comments:
Post a Comment