How can county governments maintain a better public relations image and keep up with the community goodwill necessary to enhance public support in their endeavors? How can county agencies and County Boards of Supervisors maintain the peace and yet also serve in an authoritative manner without being second-guessed on all the issues?
It is well known is political circles that all politics is local and obviously you cannot always have an amicable solution to all parties of a hard to make decision and nothing is ever black and white or cut and dry. In fact, County Supervisors must balance public concerns of all types, stay within the law and make sure that the media does not turn against them on the issues.
To keep even the most heated debates in line good public relations is important and thus there needs to be a strong effort to go out of the way to maintain that. County Supervisors can do many things to insure that the public realizes that they have the publics best interests in mind.
Setting up citizen committees and giving them credit is one way. Maintaining close relations with service clubs, chambers of commerce and other non-profits is another way. But most of all they need a good public relations program in place to assist in getting the word out to the media. Please consider this in 2006.
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