Sometimes Tow companies can be your best friend and get you out of a real jam. Other times a tow company hands you a bill, which makes your life hard. Or you remember them from a negative experience such as towing your car from a no parking zone or after an accident. Thus often, towing companies are not looked on so favorably.
Nevertheless it behooves every business to maintain community goodwill and a positive image and therefore public relations campaigns should be considered to keep your business elevated and in good standing in the publics eyes in your area or town.
What kinds of proper public relations concepts work well for tow companies? Well consider participation in a neighborhood mobile watch program in your area. Why you ask, consider the business model and you will see;
TOWING COMPANIES: Towing companies are very well connected directly into the police department radio system; they have scanners and are listening to things like getaways and hit and runs and just might see that bad guy fly by. They can also help because they are 24 hours, 7 days a week service. And they are very visible.
Sometimes what business owners fail to recognize is some of the best public relations and goodwill programs do indeed come from out of the box type thinking and this is simply a case study, which illustrates such a point. I sincerely hope you will consider this in 2005.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ |
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