Case Study Public Relations For A Landscaper

Writen by Lance Winslow

Public relations is important no matter what type of business you are in. Recently Landscaping companies have taken a public image hit due to their perceived use of illegal aliens for labor supply. It is important to re-establish such companies in the market place as safe and legitimate. One thing a landscaping company can do to propel positive public relations is to join the Neighborhood Watch Community and keep an eye out for the areas they work in.

How can they do this? By contacting the community policing officer and letting them know you wish to be involved and attending neighborhood watch groups and homeowners association meetings. You see a Landscaping company can help protect properties while people are at work and they are doing their business. How so you ask? Well consider if you will the following observations of landscaping companies;

LANDSCAPERS: In middle class America where most families have two bread-winners, the landscape business has flourished. It is not uncommon for a landscape company to have 10 units on the road. With these companies it is better to have stickers than magnets. They will lose magnets and you will have to replace them. The Landscape companies are very active and may hit 12-15 houses a day and up to 100 houses a month. They will have both commercial and residential customers, so they will be in shopping centers, business parks, government buildings, parks, golf courses, and housing areas. They are everywhere on a set schedule and very visible. Try to pick the Landscapers with the best image and the nicest and cleanest trucks.

Now then you can see with a little creativity and innovation you can promote a smart public relations policy with nearly any type of company. Just because a landscaping service company is not a glamorous business model does not mean it cannot have a public relations program and plan to promote goodwill. Consider this in 2006.

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