Introduction To Press Releases And How They Can Be Used

Writen by Falco P.

A major goal for many webmasters is to build many back links for SEO purposes to get their web sites ranked higher in search engines. As a result, many webmasters spend countless hours and hundreds of dollars to build links to their web site. However, there is an easy and inexpensive way to build dozens of links that many simply ignore. Public Relations is of key importance to any company or web site and often times, a Press Release is the greatest tool web site owners have to help spread the word about their company, increase buzz about the web site or the products that are offered, and build dozens of back links from multiple, reputable web sites.

Here, we will go through the process of writing and submitting a press release and include many tips and tricks to help you get the most out of your press release. A press release must be written in a special way and we will go through the process of how to write a press release and where to submit it for best results. However, before we go in depth into how you can best use a press release e need to explain what a press release is.

A press release is a document that is sent out by a company or web site when something that is notable regarding the company occurs. All of the articles you see in newspapers and on web sites such as CNN and Yahoo! are based of press releases that were sent by the company to PR Newswires such as PRWEB or PRLEAP, or sent to the media company directly. Obviously, there are thousands of press releases being sent to major media companies such as CNN or Yahoo! daily so, only the best written press releases that have significance to the average user gets picked up by these companies. Hence, we will spend a lot of time talking about how to write effective press release in future entries.

Now, the major purpose of the press release is for public relations and to get newspapers and other large media outlets to pick up the story and present it to a large audience to help generate buzz and interest; however, for many small web site owners who don't have the money to spend building major media contacts or paying someone else to send out your press releases to major media companies, free press release submission at PR Outlets such as PR.com and PRLEAP.com are an inexpensive way to build dozens of back links for purely SEO value.

A press release is of great benefit to any company and web site and we invite you to check back soon for all of the latest tips and tricks regarding press releases.

Falco Pangkey is the owner and writer of http://www.Freepublicity.eu. He writes about getting online and offline Free Publicity. To view more work by Falco, you can visit Public relations articles