Public relations and goodwill of your brand often involves strategies which include endorsements from celebrities and sports heroes and in these contracts there are always clauses of moral turpitude and in these clauses often even if the claims against the person are not proven the company or corporation providing the endorsement can cancel the contract and get as far away from that person as possible.
For instance OJ Simpson was never convicted but obviously Hertz Rent-a-Car did not want him running thru any more airports for their commercials any longer right? We have seen athletes and celebrities do some down right stupid things from drunk driving, throwing M-80 Fire Crackers into a crowd to literally punching someone out on camera.
Although professional athletes are among the top industry where corporations look for endorsements from a public relation standpoint they are also the most problematic. Perhaps it is all that testosterone running inside of their bodies that allows them to be such great athletes and unfortunately seems to also get them in the most trouble.
Corporations that use athletes and endorsements must understand that those athletes are also roll models for younger generations. If those role models are fouled out and cause problematic situations in which their integrity is questioned or in which the mass media hysteria revisits their lack of moral character and judgment, it is generally time for those corporations to cancel such endorsements. Please consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ |
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