As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste—become a media person yourself by publishing an e-zine.
Fill your e-zine with the same advice, information, and tips you use in your publicity articles. You'll want to edit in for readability on the Web—that means short paragraphs. Studies have shown that people hate reading long blocks of text on a computer screen.
You are using the same content, but have more ways to get it in front of your sources of referrals, clients and potential clients. Better publicity, better marketing, more business.
You don't have to be tech-savvy or even tech-competent to create an e-zine these days. Plenty of services now do all the tech stuff, design work, and bulk e-mail distribution for you…. for pennies. They are web-based, so you don't even have to download a program, and you can write your e-zine from anywhere.
Once you spend an hour doing the basic set up work, all you do is write a few clever words, they automatically fall into an appealing-looking template, and are then sent to your list.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
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