Nursery growers that sell to the public have a tough time marketing their businesses and they rely on word-of-mouth advertising and a little wholesale business on the side to stay in the cash flow. Public relations for nurseries is not that easy, but with the right market mix of advertising, community goodwill programs and marketing nurseries can stay in the consumer's mind; it is possible.
Nurseries are usually businesses, which are not close to other types of normal businesses and therefore it is harder to market them because signage alone will not do the trick. One thing a nursery can do to increase their community goodwill and public relations is to donate plants for the landscaping of the opening of a new nonprofit organizations such as the Boys and Girls Club.
By doing things like this they can get their names in the media and a plaque on the wall at the Boys and Girls Club that everyone will see and generally the newsletters for the Boys and Girls Club go out to every member of the chamber of commerce, government officials and to those people who have children who might go to the Boys and Girls Club.
So you see, public relations for nurseries and promoting community goodwill is not impossible with a little bit of ingenuity. The trick is to not give away too much free product in order to attract business, but rather to plant your public relations in the places, which will do the most good for your company and the community. Please consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/ |
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