Often shoe companies catch flak from consumer rights groups and human rights groups because they say that the shoe companies make all their products in foreign countries and use child labor or they do not pay enough living wage so the people in the area have to work countless hours just to make the shoes.
This may be true for the overall shoe industry, but it is problematic from a public relations standpoint. Many times sports shoe companies pay tremendous dollars to athletes for sponsorships and if they are giving $175,000 or $150 million to a sports star and then only paying five dollars a day to have shoes made in China this can cause a serious issue because of the differences in wealth.
Public relations for sports shoe companies must work very hard so they can sell their shoes at $100 plus per unit even though those shoes may have been made for only two dollars, but since much of the money is paid in endorsements and sponsorships this upsets so many people.
Nevertheless, sports shoe companies and sports at attire manufacturing companies work extremely hard to promote themselves in the media as good corporate citizens that pay a fair living wage. You can understand the need for a strong public relations department, which promotes the sports shoe company could be some important in the marketplace to help it stay on the right track. Perhaps you might consider this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/ |
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