What kind of public relations campaign can a local or regional Milk delivery company do to promote themselves above and beyond the National Milk Association Campaigns?
May I propose that they join a Neighborhood Mobile Business Watch Patrol? Why you are asking? Well, because consider the delivery routes and the business model.
MILK MAN: These delivery drivers are up early and can easily help cover residential areas in wee hours of the morning and also go to institutional facilities and are happy to help. A typical dairy may have 10-50 trucks driving around.
The milk delivery men can keep an eye out when everyone else is asleep and therefore keep a watchful eye on the community reporting suspicious behavior to the local police department. Why should a milk delivery company do such a thing? Well because they can and because it costs them nothing extra to do so.
Additionally in doing so they can remain in the public eye and further develop community goodwill. Milk does a body good, we all know this, but what good is that if the milk delivery company does not deliver it? Therefore they need to remain community based businesses and develop an out of the box public relations campaign so consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ |
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